Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
WHEREAS I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…
The Intel Insider Program sounds awesome. At first. But look a little deeper… — The group contains no actual Intel Employees (as one would infer from the term “insiders”). I saw a comment from an employee begging to be included in the fun.— They have gathered together a “group of Read more…