After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
I believe that it’s in our best interest to plan and strategize around a social media program. How do I balance that with needing a “quick win” to gain executive support of our program? Something that justifies my job title?
Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…
This is a cute idea. I wonder how long it took him to create this? The dancing is so well choreographed.
This slideshow contains the Social Media messages that many of us have heard over and over (and agree with). If it takes the “F” bomb to get this the attention it deserves, then so be it. ‘Cuz I am getting tired of explaining it : – ) So, see it Read more…
I had another fun conversation today with Amy Paquette of Cisco. Our first chat was in June: see my post on “The ROI of Cisco’s Social Media Program.” Amy and I plan to chat at least once a month “until it doesn’t make sense for us to chat anymore” (but Read more…
The scoop from Twitter this Morning: gialyons Retweeting @jenrobinson: @elsua’s article is TOP TEN most popular on NYTimes.com! “I Freed Myself From E-Mail’s Grip” Luis Suarez (Social Software Evangelist at IBM) describes how he has significantly cut back on time spent in e-mail, while simultaneously increasing productivity and shared knowledge. Read more…
Today my craz(ier) Lab, Xena, plunked herself down in the open carry-on suitcase that was in my office. The suitcase is small, and it fit her perfectly. I figure she was trying to accomplish one of these things: 1. She is looking to relocate. 2. She wants me to share Read more…
I found this new story “Microsoft Goes Social to Push E-Mail, IM” from Twitter. GeorgeDearing writes: “always get a little scared when I see a headline referring to a company “going social” — It’s implicit, STOP” http://snurl.com/2p0ja The point of “being social” (as Maggie Fox explained at BlogPotomac) is that Read more…
The Intel Insider Program sounds awesome. At first. But look a little deeper… — The group contains no actual Intel Employees (as one would infer from the term “insiders”). I saw a comment from an employee begging to be included in the fun.— They have gathered together a “group of Read more…