social media metrics
Easing Your “metrics-tential” Crisis
Are you having a metrics-tential crisis? Just keep these words of wisdom in mind….
social media case study
Advanced New Media Strategies Conference
I recently attended the “Advanced New Media Strategies Conference” for Federal agencies in Alexandria, VA. There were lots of great Social Media case studies, both internal and external. Here are my notes from some of the highlights of the conference: Why Use Social Media? • To be alerted when the Read more…
employee evangelism
Your Employees are Your Biggest Advocates
Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
social media metrics
Capturing Leads and Tracking Conversations on Twitter
Here at VeriSign, we’ve proven that Twitter can be used to capture sales leads and make sales. But we are also seeing all kinds of other interactions that happen on Twitter. These include: Requests for information / help with products Suggestions for product features (e.g., “VIP iPhone app should work Read more…
social media metrics
Reaping the Rewards of your Blogging Efforts
You’ve been valiantly foraging through the social media wilderness, publishing blog posts and Tweeting your heart out. Wouldn’t it be nice to see the fruits of your labor? Here are a few tools I use to track blog success. I started using these methods for our Corporate Social Media efforts Read more…
social media evangelism
Making sense of the social media landscape…
In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…
fun
Help Cookie and Coco stay Together!
UPDATE! It appears that Cookie and Coco are actually in CA, not in VA as I had originally thought. They have found a home TOGETHER through lab rescue. My college roommate saw my post on Facebook and gave me this info. I see on my comments from Liz that she Read more…
social media evangelism
Iran: A Nation of Bloggers
It took something exceptional to snap me out of my several-month blogging slump. I found this on twitter from @marshallk Iran: A Nation of Bloggers a powerful 2 minute video. Half of Iran’s population is under 25 and they are not happy with the oppressive regime. They blog about it, Read more…
enterprise social media
Nortel uses their PR Blog to Discuss Financials
I think it is interesting how more and more companies are turning to their blogs to communicate “serious” financial news. Nortel’s PR Blogger Weighs in On Negative Financial Coverage PRWeek (11/17/08) Daniels, Chris One day after Nortel announced a massive third-quarter loss and layoffs of 1,300 employees, new media manager Read more…
social media conference
Social Media Rockstar Event in D.C.
Last night, my husband and I attended a really fun event held by the DC New Media Tech (Web / Video), which is run by its dedicated leader, Paul Worsham . Kady (I did not catch her last name!) organized this particular event. She did a great job and I Read more…