(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
And the Lord of Social Media said “Go forth and blog and tweet and link to others, and ye shall rise from certain obscurity.” And I did. And it was good. I’ve been googling myself for eight years with very little satisfaction. I never ranked above the fourth or fifth Read more…
I believe that it’s in our best interest to plan and strategize around a social media program. How do I balance that with needing a “quick win” to gain executive support of our program? Something that justifies my job title?
Today the inimitable Katie Paine (communications measurement guru) is honoring our offices with a visit. The meeting started out small, but there are so many people across the company who are interested in social media. They are excited to be able to measure the results of their campaigns, whether they Read more…
We are on a mission to “sell” social media internally. I recently created a presentation about “The ROI of Internal Social Media” The information is based on a case study from Radford University entitled: “The Relationship Between Social Capital, Transaction Costs, and Organizational Outcomes“ The reason I did the presentation Read more…