It’s challenging to show a direct impact sometimes with social media. The nature of these platforms is that people are browsing, having some fun, and not seriously considering buying anything or registering for something. Get creative and find other ways to demonstrate the value of your work.
Are you having a metrics-tential crisis? Just keep these words of wisdom in mind….
Have fun thinking up clever content, monitoring, and engaging with fans. But if you can’t demonstrate the value of your program to management, then eventually nobody will see the point in keeping it around.
The hype around social media just seems to be growing. But as the initial glow of this new medium wears off, it’s going to be up to us to prove the ROI of social media. (Thanks to Steve Mann for showing me some great case studies about smart companies who Read more…
Here at VeriSign, we’ve proven that Twitter can be used to capture sales leads and make sales. But we are also seeing all kinds of other interactions that happen on Twitter. These include: Requests for information / help with products Suggestions for product features (e.g., “VIP iPhone app should work Read more…
You’ve been valiantly foraging through the social media wilderness, publishing blog posts and Tweeting your heart out. Wouldn’t it be nice to see the fruits of your labor? Here are a few tools I use to track blog success. I started using these methods for our Corporate Social Media efforts Read more…
In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…
Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…
And the Lord of Social Media said “Go forth and blog and tweet and link to others, and ye shall rise from certain obscurity.” And I did. And it was good. I’ve been googling myself for eight years with very little satisfaction. I never ranked above the fourth or fifth Read more…