Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…
It took something exceptional to snap me out of my several-month blogging slump. I found this on twitter from @marshallk Iran: A Nation of Bloggers a powerful 2 minute video. Half of Iran’s population is under 25 and they are not happy with the oppressive regime. They blog about it, Read more…
I heard a word on TV last night that I don’t think I have ever heard on TV before. “LAYAWAY.” It’s certainly not a new concept — I’ve just never heard it on a TV ad. K-Mart is advertising to “start your holiday shopping early, put it on layaway and Read more…
After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
I believe that it’s in our best interest to plan and strategize around a social media program. How do I balance that with needing a “quick win” to gain executive support of our program? Something that justifies my job title?
This slideshow contains the Social Media messages that many of us have heard over and over (and agree with). If it takes the “F” bomb to get this the attention it deserves, then so be it. ‘Cuz I am getting tired of explaining it : – ) So, see it Read more…
Gia Lyons took some time out of her busy day just to give me some advice and help me navigate the stormy waters of the social media landscape. She said: “2007 was the year of Web 2.0 — and now everyone has figured out what that is. This year is Read more…
Yesterday we had another presentation from Jive on their Clearspace app. Definitely a promising tool for our company, something we would like to leverage both internally AND externally. But the best part of this week (so far) was meeting Jive’s Social Software evangelist, Gia Lyons. Here is how she was Read more…