Overly opportunistic, inauthentic interactions lead to a lack of trust. on social media Your social media content should be integrated into your overall corporate strategy. Have a laugh at the expense of these unfortunate companies, but don’t join them on Read more…
When people use ineffective hashtags on Twitter, it reminds me of the “Friends” episode where Joey didn’t understand how to use air quotes. He used them on random words. Hashtags should only be used if they will bring your content to a wider audience Read more…
It’s challenging to show a direct impact sometimes with social media. The nature of these platforms is that people are browsing, having some fun, and not seriously considering buying anything or registering for something. Get creative and find other ways to demonstrate the value of your work.
Snapchat came up. I confess I do see the appeal in those creepy Face Swaps.
Are you having a metrics-tential crisis? Just keep these words of wisdom in mind….
Have fun thinking up clever content, monitoring, and engaging with fans. But if you can’t demonstrate the value of your program to management, then eventually nobody will see the point in keeping it around.
In this story: Osama Bin Laden Dead, The Story Twitter Broke we learn that the first person to break the news of Osama Bin Laden’s death was Keith Urbahn (chief of staff for the office of the former Secretary of Read more…
I recently attended the “Advanced New Media Strategies Conference” for Federal agencies in Alexandria, VA. There were lots of great Social Media case studies, both internal and external. Here are my notes from some of the highlights of the conference: Read more…
Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
The hype around social media just seems to be growing. But as the initial glow of this new medium wears off, it’s going to be up to us to prove the ROI of social media. (Thanks to Steve Mann for Read more…