fun
Why in the World do people use Snapchat?
Snapchat came up. I confess I do see the appeal in those creepy Face Swaps.
social media metrics
Easing Your “metrics-tential” Crisis
Are you having a metrics-tential crisis? Just keep these words of wisdom in mind….
social media metrics
Don’t Just Measure, Measure *Everything*
Have fun thinking up clever content, monitoring, and engaging with fans. But if you can’t demonstrate the value of your program to management, then eventually nobody will see the point in keeping it around.
social media case study
Is Twitter Finally Ready for Its Close-Up?
In this story: Osama Bin Laden Dead, The Story Twitter Broke we learn that the first person to break the news of Osama Bin Laden’s death was Keith Urbahn (chief of staff for the office of the former Secretary of Defense, Donald Rumsfeld). He posted it via his @KeithUrbahn Twitter Read more…
social media case study
Advanced New Media Strategies Conference
I recently attended the “Advanced New Media Strategies Conference” for Federal agencies in Alexandria, VA. There were lots of great Social Media case studies, both internal and external. Here are my notes from some of the highlights of the conference: Why Use Social Media? • To be alerted when the Read more…
employee evangelism
Your Employees are Your Biggest Advocates
Empower your employees to talk about your brand. They’re your most powerful advocates. Authentic interactions with your employees can go a long way towards building trust in your brand. Paying an agency to Tweet or Blog or Facebook on your behalf betrays that trust.
social media metrics
“Do Social Media” = “Collect Underpants”
The hype around social media just seems to be growing. But as the initial glow of this new medium wears off, it’s going to be up to us to prove the ROI of social media. (Thanks to Steve Mann for showing me some great case studies about smart companies who Read more…
social media metrics
Capturing Leads and Tracking Conversations on Twitter
Here at VeriSign, we’ve proven that Twitter can be used to capture sales leads and make sales. But we are also seeing all kinds of other interactions that happen on Twitter. These include: Requests for information / help with products Suggestions for product features (e.g., “VIP iPhone app should work Read more…
social media metrics
Reaping the Rewards of your Blogging Efforts
You’ve been valiantly foraging through the social media wilderness, publishing blog posts and Tweeting your heart out. Wouldn’t it be nice to see the fruits of your labor? Here are a few tools I use to track blog success. I started using these methods for our Corporate Social Media efforts Read more…
social media evangelism
Making sense of the social media landscape…
In February, a friend who is an excellent personal trainer asked me how she could use social media to improve her business and attract clients. “What’s the difference between a Web site, a blog, Facebook, LinkedIN, and Twitter?” she asked me. She already had a Facebook account to connect with Read more…