I attended the “Network Roundtable” conference here in Virginia. Social Network Analysis (“SNA”), also known as Organizational Analysis “ONA” is an established field with many professionals who make their living doing this (who knew?) It was not a large conference but people came from across the country and around the Read more…
(Second of a two-part article). Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. We met through some Gia Lyons Twitter matchmaking. We discussed a wide variety of topics, including the types of campaigns that HP has run. One successful campaign sponsored by HP Read more…
Part one of an “interview” with HP’s Tac Anderson Tac Anderson is a the Web 2.0 Strategic lead for HP’s Imaging and Printing group. HP is one of the brands that I benchmarked for blogging best practices in 2005, so I was curious to find out what they are doing Read more…
And the Lord of Social Media said “Go forth and blog and tweet and link to others, and ye shall rise from certain obscurity.” And I did. And it was good. I’ve been googling myself for eight years with very little satisfaction. I never ranked above the fourth or fifth Read more…
After meeting with other Social Media professionals at Cisco, Intel and SAP, I have noticed three distinct characteristics that appear to contribute to the success of Social Media programs: 1. Social Media Initiatives came from “the Top:” At Cisco, John Chambers’ blog post about the iPhone lawsuit set off an Read more…
I believe that it’s in our best interest to plan and strategize around a social media program. How do I balance that with needing a “quick win” to gain executive support of our program? Something that justifies my job title?
Thanks to some Gia Lyons matchmaking, I spoke with Jeff Moriarty, Social Media Community Manager at at Intel. We discussed their social media program, along with a variety of other things, including social media job titles and Intel’s new Intel Insider Program. Jeff has created some new titles for us Read more…
This is a cute idea. I wonder how long it took him to create this? The dancing is so well choreographed.
This slideshow contains the Social Media messages that many of us have heard over and over (and agree with). If it takes the “F” bomb to get this the attention it deserves, then so be it. ‘Cuz I am getting tired of explaining it : – ) So, see it Read more…
I had another fun conversation today with Amy Paquette of Cisco. Our first chat was in June: see my post on “The ROI of Cisco’s Social Media Program.” Amy and I plan to chat at least once a month “until it doesn’t make sense for us to chat anymore” (but Read more…