I think it is interesting how more and more companies are turning to their blogs to communicate “serious” financial news. Nortel’s PR Blogger Weighs in On Negative Financial Coverage PRWeek (11/17/08) Daniels, Chris One day after Nortel announced a massive third-quarter loss and layoffs of 1,300 employees, new media manager Read more…
The game-related history of “FAIL!” Answers the question, when does a “Standard Fail” become an “Epic Fail?”
Last night, my husband and I attended a really fun event held by the DC New Media Tech (Web / Video), which is run by its dedicated leader, Paul Worsham . Kady (I did not catch her last name!) organized this particular event. She did a great job and I Read more…
I heard a word on TV last night that I don’t think I have ever heard on TV before. “LAYAWAY.” It’s certainly not a new concept — I’ve just never heard it on a TV ad. K-Mart is advertising to “start your holiday shopping early, put it on layaway and Read more…
Help me show how effective social media can be as a recruiting tool! I’ve already spammed my networks on LinkedIn, but now I’m casting a wider net by posting this on my blog. I’d love to raise some eyebrows and impress my colleagues here at VeriSign with the effectiveness of Read more…
Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. Read more…
WHEREAS I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it Read more…
Where does the time go? I decided to take a look… 11:32 AM: Check GMAIL and see that Geoff Livingston has sent me an invite to a Web seminar hosted by Network Solutions. Network Solutions? Wow, I guess their Social Media Swami, Shashi Bellamkonda is showing them the way. 11: Read more…
As we walked through the Best Western in Roswell, I noticed that people sat in their rooms with their doors wide open. I thought, “Are they waiting for a pizza delivery? Why else would they just leave their doors open?” My husband, said “They are waiting for their friends to Read more…
I recently put together a Social Media Program plan for 2009. My hope was to expand our existing blog program into a larger entity that would coordinate and oversee the social media efforts of our disparate business units. There is a need for proper processes and policies, and especially for Read more…