Posts tagged ‘Intel Insiders’

Dear Pepsi: Stop Anointing and Start Listening

29 October, 2008 | | 3 Comments

WHEREAS
I don’t really give a rat’s a** what your logo looks like, as long as you don’t change the taste of Diet Pepsi (by the way, I preferred the way it tasted last year, when the cans were light blue. It tastes funny now.) However, I would appreciate it if I could get Diet Pepsi at every fast food joint, restaurant and Movie Theater. My preferred soda is notably absent at AMC Theaters and Chik Fil-A.

It’s clear that you are not asking your customers what they want. If you had asked for MY feedback, instead of rebranding, I would have suggested you focus on improving your distribution.

FURTHERMORE
Stop anointing people as “top 25” influencers. The other hundreds of top influencers are probably peeved that they weren’t chosen in your top 25. Remember that they all got to be “influencers” because, much like entertainers, they seek the approval and attention of the outside world (no offense to anyone, I’m in that category too.) This reminds me of Intel’s stunt with their “insiders” campaign. I’m sure those chosen ones are enjoying their new Macbook Airs. At least Intel used the pretense of asking social media experts for guidance. But YOUR lucky top 25 are getting packages full of old cans and bottles. Where’s the fun in that? I’d rather be an “Intel Insider” than a Pepsi “top 25-er”

IN SUMMARY
Here is my “Pepsi Challenge.” If just ONE Pepsi employee responds to this post, I’ll be thrilled and will tell MY huge following of 200+ Twitterati that Pepsi “gets it.” If not, well then Pepsi will just join my list here on my blog of the companies that DON’T. But yeah, I’ll still drink Diet Pepsi anyway.

The new “Intel Insider Program”

25 June, 2008 | | No Comment

The Intel Insider Program sounds awesome. At first. But look a little deeper…

— The group contains no actual Intel Employees (as one would infer from the term “insiders”). I saw a comment from an employee begging to be included in the fun.
— They have gathered together a “group of social media activists.” Yeah, that means some cool folks who posts tons of pics, videos and generally document every detail of their lives. *Especially* getting invited to Intel and getting a free MacBook Air.

The Intel Insider program seeks to discover some of the best practices in corporate social/new media and in doing so, the results can be shared broadly. There is no restriction on the Intel Insiders sharing the results of the program with others.

Our idea was to reach out to a diverse group of social media activists with three goals in mind:

— occasionally feature their work or opinions as part of our What’s Inside effort
— see whether any are interested in writing about Intel’s products or are following Intel’s social media efforts on their own (note: this is not a requirement)
— seek feedback on our social media efforts, upcoming product plans, roadmaps…

And, as a PR friend pointed out, there are no laws against bribing bloggers (as there are with journalists.) Enjoy those new MacBook Air Laptops, you lucky Intel Insiders!

I commend Intel for putting together a very clever marketing campaign for new Intel products disguised as a groundbreaking thought leadership program. Hey, at least someone is giving the online influencers the respect they deserve! I have no problem with that : – )