Posts tagged ‘Gia Lyons’

A Social Media Case Study from Radian6

30 October, 2008 | | 1 Comment

Since June I’ve been bugging social media experts like Amy Paquette of Cisco, Gia Lyons of Jive Software, Steve Mann of SAP, Tac Anderson of HP, and Jeff Moriarty and Kelly Feller of Intel. I’ve been looking for the “Holy Grail of Social Media” – namely, case studies and ROI. So I’m pleased to tell you that VeriSign is now featured in a new case study from the brilliant Social Media Monitoring company, Radian6. Now I finally have something to give back to all of these folks who have been so generous with their time.

What Radian6 does is amazing. With all those “Google Alerts” and other info available, it can get tough to figure out what’s worth paying attention to. Radian6 is a blogosphere monitoring tool that helps cut through the noise and understand:

Who is talking about your brand?
What’s the level of engagement around any particular post?
What’s the overall influence of the blogger?

The tool takes a little training, since it is a bit complex. You create your own customized “River of News” which is an apt analogy, because without this tool you’re drowning in data. Radian6 (and Mike Manuel and Ryan Lack of Voce) have helped VeriSign stay on top of current trends, and much more…read the case study!

VeriSign and Voce Communications: A Radian6 Case Study

Planning a Social Media Program: Gia Lyons gives advice

25 June, 2008 | | 1 Comment

Gia Lyons took some time out of her busy day just to give me some advice and help me navigate the stormy waters of the social media landscape. She said:

“2007 was the year of Web 2.0 — and now everyone has figured out what that is. This year is about how to use Web 2.0 tools to make or save money.”

Obviously there is lots of buzz around social media and Web 2.0. The hard part is putting together a business plan and finding case studies with ROI. Gia gave me some names of folks who are in similar roles as mine at other large corporations. It sounds like they are doing some cool stuff, I’ll report back on any great pearls of wisdom that they cast my way : )

She also showed me this great blog post about those who are less-than-enthusiastic around Social Media tools. My first reaction was “oh, nobody at my company is like that.” But then I realized, they might be thinking some of these things and just not saying them!

“Norman Naysayer,” the Enterise Octopus arch nemesis

Meeting “THE Gia Lyons” …

10 June, 2008 | | 1 Comment

Yesterday we had another presentation from Jive on their Clearspace app. Definitely a promising tool for our company, something we would like to leverage both internally AND externally.

But the best part of this week (so far) was meeting Jive’s Social Software evangelist, Gia Lyons. Here is how she was introduced in the meeting maker:

“Introduction of THE Gia Lyons:
Gia is a collaboration guru and industry pundit. She was with IBM for the last 10 years working directly with their largest clients on social productivity software initiatives. She’s well versed in industry and technical knowledge and can lead an interesting discussion on how Jive’s products map to your requirements.”

Listening to her talk was like music to my ears…and the best part is she has agreed to chat with me about Social Media Evangelism. I can use some encouragement right about now.