About Karen

I can help you “Get to Yes.”

I specialize in convincing decision makers that your program is worth investing in. and then demonstrating ROI by mapping success to organizational goals. I analyze internal and external metrics to discover actionable insights and drive decision making. I use enterprise listening tools to manage corporate reputation and inform content strategy.

I began my digital career at AOL in 1996, introduced social media to VeriSign and launched their social media strategy and program in 2007. In 2010 I launched the social media program for the FAA and my work yielded measurable results: The number of followers doubled year over year, with zero ad spend, and I saved the FAA hundreds of thousands of dollars in ad agency fees by demonstrating the impact of in-house digital marketing campaigns.

I can help you win executive support for your initiatives and leverage data-driven insights to inform content strategy and business processes.

Check me out on LinkedIn

Contact me [karen @ socialmedialista.com]


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