There is nothing more encouraging than talking to someone who is doing REALLY cool stuff. I had the good fortune to speak personally with Autumn Truong of Cisco today. We met last year at the SNCR forum in CA. Autumn used to manage the virtual events for Cisco, but now she is in a strategic role where she consults with the business units and Corporate Marketing to educate them about social media.
With any announcement, there is a PR and an AR component. Autumn helps determine what the “social media” version would look like: since that is always different.
Autumn said it’s tough sometimes to think of new tactics, since there are no roamaps and no rule books. She asks herself the following questions before she pursues a mew tactic:
— is what I do going to impact customer behavior / sales transaction?
— what types of opportunities can I jump on that would give me a unique case study?
“Initially, education is always challenging. But once it’s done, and they see results, then next time they are more open to bringing you in.”
For example, she did some great work this summer on the User’s Conference, so the Analyst Relations team came to her for assistance.